Privacy Policy

LassoLoans ("we," "us," or "Site") values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information obtained through our lead generation platform. By using this Site, you consent to the data practices described herein.

1. Information We Collect

1.1 Information You Provide

When you submit a loan request through our Site, we collect:

  • Personal Identification: Full name, date of birth, Social Security Number
  • Contact Information: Email address, phone number(s), physical address
  • Financial Information: Employment status, income details, bank account information
  • Loan Details: Requested loan amount, intended use, repayment preferences
  • Identity Verification: Driver's license number, state ID, military ID

1.2 Automatically Collected Information

We automatically gather technical data including:

  • IP address, browser type, operating system
  • Device identifiers and characteristics
  • Pages visited, time spent on Site, referring URLs
  • Cookies and similar tracking technologies
  • Geographic location data

2. How We Use Your Information

Information collected serves the following purposes:

  • Lead Distribution: Matching you with appropriate lending partners within our network
  • Service Optimization: Improving matching algorithms and user experience
  • Communication: Responding to inquiries and providing service updates
  • Fraud Prevention: Detecting and preventing fraudulent activity
  • Legal Compliance: Meeting regulatory requirements and legal obligations
  • Analytics: Understanding Site usage patterns and demographics

3. Information Sharing and Disclosure

3.1 Lending Partners

Your information is shared with lending institutions in our network for the purpose of evaluating your loan application. We may share your information with multiple lenders simultaneously to maximize your chances of approval. Each lender operates under its own privacy policy, which governs their subsequent use of your information.

3.2 Service Providers

We engage third-party service providers who assist with:

  • Identity verification services
  • Data analytics and business intelligence
  • Technical infrastructure and hosting
  • Marketing and advertising services
  • Fraud detection systems

These providers access information only as necessary to perform their functions and are contractually obligated to maintain confidentiality.

3.3 Legal Requirements

We may disclose information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to:

  • Comply with legal obligations
  • Protect rights, property, or safety of the Site, users, or others
  • Prevent fraud or security threats
  • Respond to claims or litigation

3.4 Business Transfers

In the event of merger, acquisition, restructuring, or sale of assets, user information may be transferred as part of the transaction. You will be notified via email or prominent Site notice of any change in ownership or use of your information.

4. Marketing Communications

By providing your contact information, you consent to receive:

  • Promotional emails regarding financial products and services
  • SMS/text messages from lending partners (standard messaging rates apply)
  • Telephone calls from lenders regarding loan offers
  • Targeted advertising based on your profile and behavior

You may opt out of marketing communications by following unsubscribe instructions in emails or contacting us directly. Note that opting out of marketing does not affect transactional communications necessary for service delivery.

5. Credit Reporting Authorization

By using this Site, you authorize lending partners to obtain consumer reports and related information from credit bureaus (Experian, Equifax, TransUnion) and alternative data providers. These inquiries may appear on your credit report and could impact your credit score. You acknowledge that multiple lenders may conduct independent credit checks as part of their evaluation process.

6. Data Security

We implement industry-standard security measures to protect information from unauthorized access, alteration, disclosure, or destruction, including:

  • SSL/TLS encryption for data transmission
  • Secure server infrastructure with firewall protection
  • Access controls limiting employee access to information
  • Regular security audits and vulnerability assessments

However, no electronic transmission or storage method is 100% secure. While we strive to protect your information, we cannot guarantee absolute security and disclaim liability for unauthorized breaches beyond our reasonable control.

7. Data Retention

We retain information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on:

  • Nature and sensitivity of information
  • Potential risk of harm from unauthorized use or disclosure
  • Purposes for which we process information
  • Applicable legal and regulatory requirements

8. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Remember user preferences and settings
  • Analyze Site traffic and user behavior
  • Deliver personalized advertising
  • Measure marketing campaign effectiveness

You may disable cookies through browser settings, though this may limit Site functionality. Third-party advertisers may also use cookies subject to their own privacy policies.

9. Third-Party Links

Our Site may contain links to external websites operated by lending partners or other third parties. We exercise no control over and assume no responsibility for the content, privacy policies, or practices of third-party sites. We encourage you to review the privacy policy of every site you visit.

10. Children's Privacy

This Site is not intended for individuals under 18 years of age. We do not knowingly collect information from minors. If we become aware that information from someone under 18 has been collected, we will take steps to delete such information promptly.

11. State-Specific Provisions

Residents of certain states may have additional privacy rights under state law. We comply with applicable state privacy regulations including Vermont, Nevada, and other jurisdictions with specific data protection requirements.

12. Do Not Track Signals

Some browsers transmit "Do Not Track" signals. Our Site does not currently respond to these signals due to lack of industry standards regarding interpretation and implementation of such signals.

13. International Users

This Site operates from and is intended for users within the United States. Information collected is stored and processed in the United States, which may have different data protection laws than your jurisdiction. By using this Site, you consent to transfer of your information to the United States.

14. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time. Changes become effective immediately upon posting to the Site. We will provide notice of material changes through email or prominent Site notice. Continued use of the Site after changes constitutes acceptance of the revised Policy.

15. Your Consent

By using this Site, you consent to:

  • Collection and use of information as described in this Policy
  • Sharing of information with lending partners and service providers
  • Credit inquiries conducted by lenders
  • Receipt of marketing communications
  • Use of cookies and tracking technologies

16. Contact Us

For questions or concerns regarding this Privacy Policy, contact us at:

LassoLoans Contact Page

Loan Disclaimers

This website is not an offer or solicitation to lend. The operator is NOT A LENDER, does not make loan or credit decisions, and does not broker loans. The operator is not an agent or representative of any lender. We act as a lead generator. See disclosures for details on lead generation. This site provides lenders with borrower information. We are compensated by lenders and partners. Service and lenders may not be available in all states. limited to social security number, driver license number, national ID or other identification documents.
The terms and scopes of loan products vary from lender to lender and can depend on numerous factors, including but not limited to the state of residence and credit standing of the applicant, as well as the terms determined by each lender individually.

Not all lenders offer loans up to $50,000. Loan amounts depend on each lender's policies and your creditworthiness. Timing of loan proceeds varies. Additional documentation may be required. Submitting your info doesn't guarantee approval. Lenders have individual terms and renewal policies. Review your lender's terms before signing. Late payments may incur fees or lead to collection actions. We do not control fees for nonpayment. Contact your lender for details. By using this site, you confirm you are at least 18, a U.S. resident, and not in a state where the loan is prohibited. ons related to non-payment, such as renewals, may be implied upon given consent. The terms of renewal are to be disclosed in each loan agreement individually. Additional charges and fees associated with renewal may be applied.

Debt collection practices and other related procedures may be performed. All the actions related to these practices are adjusted to Fair Debt Collection Practices Act regulations and other applicable federal and state laws in order to protect consumers from unfair lending and negative borrowing experience. The majority of lenders do not refer to outside collection agencies and attempt to collect the debt via in-house means.

Non-payment and late payment may have negative impact on the borrowers' credit standing and downgrade their credit scores, as the lenders may report delinquency to credit bureaus, including but not limited to Equifax, Transunion, and Experian. In this case the results of non-payment and late payment may be recorded and remain in credit reports for the determined amount of time.